Young Brands is for ambitious brands of all shapes, sizes and stages. We enjoy working with fast-moving companies who are young at heart and those looking to regain their youthful spirit and success.
HOW YOUNG BRANDS HELPS
Move fast and make things. You know each day brings countless needs and challenges - like making a remarkable product that delights customers, crafting an agile business strategy, attracting a rockstar team, or building a world-famous brand. A growing business has to constantly deploy bold new ideas just to survive. And if you hope to grab the world’s attention, interest and engagement, it all has to be amazing.
Young Brands brings a ton of experience and skills to help companies succeed and be famous. As a hands-on advisory, we work with our partners in many capacities. We’re usually called to fill fractional CEO, CSO, COO, CMO, CCO, CDO, CXO roles and then some. We’re often hunkered in with the team collaborating on the business, or we’re on the board helping define and drive the strategy, or we're coaching and mentoring the leadership to build strength, smarts and resilience. Moving fast and making things. That’s what makes us happy.
Here are some of the ways we help our partners...
Create and sustain a nimble brand, product and business strategy to help chart the company’s course and accelerate its development in the marketplace. From grassroots to IPO and beyond.
Help research and develop actionable insights into key constituents (customers, partners, etc), and markets (local to global). Cultivate opportunity. Grow like crazy. .
Inject creative thinking and process into every aspect of the brand and business, from the product offering to the customer experience and communication.
Champion deep, meaningful collaboration and innovation throughout the organization and amongst partners.
Recruit and inspire an impassioned, motivated and highly-skilled team that will totally rock the universe.
Develop a tightly focused product plan, architecture and offering; working together through every stage of product development - from napkin doodle to launch and beyond.
Develop strategic partnerships and joint ventures. Help network and work with outside resources such as VC/PE firms, pr shops, marketing agencies, merchant bankers, accountancies, recruiters, etc.
Execute a brand-building, customer-attracting marketing plan. Plan and roll-out go-to-market activities, from test market to global market. And incite a lively, involved, ever-growing, ever-lasting customer base.
Craft and hone your pitch, presentations and marketing to customers, investors, press, partners, employees and other constituents.
Ongoing leadership coaching and mentorship.
Define and enact the brand’s foundation, strategic positioning, values and signature traits.
Achieve and promote brand, product, market and thought leadership (and transformation) in every regard.
Architect a bankable and executable M&A plan.
Develop short and long-term capital plans. Help create fundraising materials to attract the right kind of investor and investment (decks, demos, dataroom, etc).
Attract and activate an involved, value-adding Board of Directors and Advisors.